SCIENCE IN BUSINESS Part 1

Description

Reel 1 briefly describes early studies and experiments in geometry, chemistry, and electricity. Shows the pyramids. Describes the melting of metal in a foundry, the machining of tungsten, use of light metals in aircraft production, the generation of electricity by sunlight, and Dr. Langmuir's experiments with oil film. Reel 2 describes consumer research. Charts depict consumer preferences. President Roosevelt addresses Congress. Citizens are interviewed for a political poll. Shows office activity in the Advertising Research Foundation; pollsters for Fortune, Gallup, and Roper at work; the G.M. customer research office; and a spokesman analyzing research problems.

Collection

Records of the Office of the Chief Signal Officer

Series

Educational Films