Great Expectations Part 7

Description

The agency provided description reads as follows: This episode explores the planning and marketing challenges facing "Looking Good" and "Pizza Hop," both student ventures from the University of Southern California; and Laura Scudder's, a snack-food company. The episode demonstrates the importance of formulating a marketing mix that will satisfy selected consumer segments. The producers of this video are the Coast Community College District and Carol Dunn Trussell.

Collection

Records of the U.S. Agency for Global Media

Series

Video Tape Programs and Worldnet Broadcasts