[ROAD TO HAPPINESS 10-13,THE. GOOD ROADS PROMOTION] Part 2
Description
The original catalog description provided by the Ford Motor Company reads as follows: [part 3] “‘That road’s so darn bad I’ll never get to town; guess I’ll have to feed the stuff to the hogs -- and the city feller thinks we’re to blame for the high prices --’” Man looking at deeply rutted, muddy road, feeding hogs. “Meanwhile at the city market…” Open air produce market, shoppers - signs on produce, ‘Potatoes, $2.50 Bu,’ ‘Eggs, $1.00 Doz. Strictly Fresh’ and ‘Apples, 85¢ Peck.’ “The old Board takes on some new ideas.” Men seated around table - one standing and speaking. “‘This county has only been filling mud holes. From now on we build roads under the supervision of our highway engineer Bob Preston.” Bob shakes hands with speaker, addresses the group. “‘I want to try and visualize what good roads will mean to us.’” “‘Doc you know from experience what ‘Good Roads’ mean -- wouldn’t this be great -- just imagine…’” Horse-drawn coach travels along muddy, rutted road, paved road. “‘Dad -- let me draw this picture for you…’” Horse-drawn wagon travels along muddy, rutted road, and along paved road. “‘Won’t the school kids be tickled when these old roads are improved?’” Children walk along muddy road, along paved road, horse-drawn coach, truck passes. “‘In place of rickety old bridges like this --’” Automobile driven along dirt road, children cross overhead on wooden bridge. “‘We’ll help every user of the highway…’” “‘Clay County farmers will be troubled no longer in getting to market. Larger loads, less time, better profits…’” Truck passes horse-drawn wagon on paved highway. “The farmers’ shipping platform.” Truck drives up to small platform beside highway, calf tied to platform. “Construction begins on the main road to the station.” Highway construction work, power shovel in operation - Bob checks plans. “Bob is now one of the town’s leading citizens.” Bob in an office, checking plans - two women enter office. “‘Hello mother -- hello Mary!’” “‘Look at these plans, think what improved roads will mean to Clay County.’” The three examine plans. “‘This is the book that set me thinking. Listen to this...’” Close-up of ‘Basic Principles of Highway Management and Finance…’ Close-up of paragraph: ‘So I say that we pay for improved roads whether we have them or not and we pay less if we have them than if we have not.’ “‘I had that statement in mind all through college, hoping that someday I would have the chance to prove its truth to our people.’” “‘What we are doing in Clay County, any county can do!’” “The End.” [1924]
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