Hidden Quality In the New Ford Car / Building For Quality (Ford Automobile Advertisement), Part 2 Part 3
Description
The original catalog description provided by the Ford Motor Company reads as follows: a. Workmen inspecting and measuring parts. “Hidden qualities in the new Ford car.” Polishing machinery in operation - machinery - metal lathe in operation - assembly line - power shovel loading truck with dirt - truck dumps load - truck loaded with logs on dirt road, driving on highway. “Hidden qualities in the new Ford car.” Truck loaded with rock leaving quarry - truck loaded with coal drives out from under tipple onto scales, delivers coal to home - different models of Ford cars - panel truck drives up to house, driver gets out. “Hidden qualities in the new Ford car.” Workers in plant yard - plant interior - parts shipping department - worker at check writing machine - close-up of check to ‘Brown Davis Construction Company’ - paymaster, workers receiving pay - world map with Ford locations marked, pointer moves over map - plant interior - workers on final assembly attach wheels, inspector checks car. [1924] b. “Quality in Ford parts is constantly checked by laboratory tests.” Chemical laboratory with workers. “Every heat of steel to be used is tested. A sample is submitted to the laboratory to determine chemical analysis and physical properties.” Drilling a hole in piece of steel - filings are weighed on microbalance, placed in flask, chemicals added. “A sample of the steel to be used in making front axles, spindles, crankshafts, connecting rods and many other parts is given a test for tensile strength and elongation.” Steel rod under pressure. “Special analysis and heat treating give this steel more than twice the strength of ordinary steel.” Testing devices in operation, moving graph with stylus - steel being stretched by machine breaks. “Even the strength of cloth, used in upholstering is tested before it is used.” Cloth testing devices in operation, stretching until fabric tears - close-up of gauge showing amount of pull required to tear cloth. [1924]
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