[SELLING FORD SERVICE] Part 2
Description
The original catalog description provided by the Ford Motor Company reads as follows: [part 2] “Mrs. Burt is invited to a bridge party.” “Ten days later Burt receives a reminder to bring his car in for inspection.” Man at desk opening mail - close-up of letter from Ford dealer. “‘What’s the use, the car is running all right.’” Man throws notice in waste basket. “In checking up ‘Vis-u-all’ it is found that Burt hasn’t been in for inspection.” Man checking ‘Vis-u-all’ file - close-up of Burt’s page showing blank for service checks - man makes telephone call. “‘We are very anxious to check up your car. Please let us call for it or bring it in soon.’” “‘I would have brought it in but my wife’s been using the car all the time.’” Man and woman at desk, man talking on phone. “Mr. Burt brings his car in for inspection.” Car driven into garage, attendant opens door, man steps out, attendant checks front, under hood, dash, Burt signs check sheet. “‘The car will be ready for you at five o’clock.’” Burt leaves. “At 4:30 o’clock Tom checks up to see if the car will be ready as promised.” Mechanics working on car - Burt walks in. “Mr. Burt finds his car ready on time.” “‘Bring your car in again at 1,000 miles Mr. Burt, for the second inspection.’” “‘But I won’t be here. Mrs. Burt and I will be making a tour with the car then.’” “‘In that case, when you reach a thousand miles, drive into a Ford dealer’s garage, get your inspection and bring us the bill.’” The men shake hands. “The Burts on their vacation.” Car driven into Ford dealer’s - Burts get out talk with dealer. “‘We have driven this car 1,000 miles and I want you to inspect it.” Dealer checks speedometer. “‘Our horn doesn’t work at all, and my wife objects to running over chickens.’” Dealer checks over car. “‘It will be ready for you right after lunch.’” “‘We’d like to clean up a little bit before we eat.’” Mr. Burt in rest room washing up - the Burts leave garage. “‘These Ford dealers certainly keep their places clean.’” “1:00 p.m. at the dealers.” Burt pays bill. “‘We put on a new horn…the old one we shipped back for adjustment.’” Mechanic wipes off door of car. “The Model A Ford, because it is precision built, requires trained service mechanics and specially designed repair equipment -- only authorized Ford service guarantees you this standard of workmanship.” Car parked at edge of pavement, looking under hood, car drives by, stops, man goes over to stalled car. “The dealer with a reputation for good service is recommended and advertised by his satisfied customers.” Two men look at engine, one points down the road, Ford dealer’s building. “On Mr. Burt’s return to town he takes his car to the dealer for third inspection.” Burt drives into garage, gets out, shakes hands with foreman. “‘Here is the bill for my second inspection.’” Dealer comes up, the two men shake hands. “‘If you have time, Mr. Burt, I want to show you how we are equipped to serve you.’” Shop tour. “‘We insist on our men using covers to keep the cars clean while being serviced or repaired.’” Shop tour continues. “‘Our mechanics have attended the branch service school -- you get trained service here.’” Mechanic at work. ‘“At these Ford schools, salesmen, mechanics, and dealers acquaint themselves with the new Ford.’” School shop - instructor demonstrates machinery to students. “The instructor explains the action of the foot brake --” Demonstration. “Emergency brake action.” Demonstrations of each of the following. “Setting brakes.” “Adjusting Houdaille shock absorbers.” “Removing carbon.” “Grinding valves.” “Part Three will follow immediately.” [1928]
Read more