[SELLING FORD SERVICE] Part 2
Description
The original catalog description provided by the Ford Motor Company reads as follows: [part 3] “Installing the new oil-control piston ring.” Close-up of parts and demonstration, also for each of the following. “Timing.” “‘With this precision equipment you are assured of prompt service and quality workmanship.’” Dealer conducting customer on tour of garage, they watch different workers at the following types of work. “Tire Repair.” “‘We insist on keeping our place clean and inviting for our customers.’” “‘This is the ‘Lift-A-Car.’ With it lubrication, washing, and all underside tightening and adjustments are greatly aided. Extra time and expense are saved.’” Automobile drives onto lift. “‘Follow instructions in the Model A instruction book on how to lubricate the new Ford.’” Close-up of instruction book, diagram for lubrication. “Everything marked (A) must be greased every 5,000 miles.” Pressure gun. “Grease (B) with pressure gun every 2,000 miles.” “Be sure not to miss the clutch thrust bearing.” “Lubricate steering gear every 2,000 miles.” “Clean and apply light film of Vaseline on (D) every 2,000 miles.” “Change the oil every 500 miles.” “(F) change lubricant every 5,000 miles in rear axle and transmission.” “Pack (G) with grease every 5,000 miles.” “Checking the cooling system.” “Battery care.” “Here are some genuine Ford accessories -- designed especially for Model A cars.” Customer examines accessories - Ford batteries with sign, ‘$8.50’ - employer at cash register. “‘Mr. Burt, this is a refund for your second inspection made by Jones & Co.’” “‘I like your car and I like the way you back it up.’” “‘Your car is ready for you, Mr. Burt.’” “‘You have certainly sold me on your service. Put me down as one of your steady customers from now on.’” Customer shakes hands with dealer, gets into car, drives out of garage. Dealer says to worker… “‘Good work Tom. Keep up the service and we will all be prosperous.’” “The End.” [1928]
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