Video Parts (4)
This clip is Part 1 of a 4-part film.
PAVING THE WAY TO SUCCESS [FORD TRACTOR AND TRUCK ADVERTISEMENT] Part 1
Description
The original catalog description provided by the Ford Motor Company reads as follows: Heavy road building equipment - workers fill scoop with concrete ingredients. “In using trucks and tractors a better road foundation is obtained than when horses and wagons were in use.” Mechanized equipment in operation. “They are laying twice as much road as when the horse and wagon were in use -- with better results and more satisfied workmen.” Workmen, some using hand tools and some using equipment, laying concrete road. “But the big point is -- they are laying more road with Ford Outfit than with the Industrial Outfit, at from 7 to 8 cents less per yard.” Trucks, concrete mixer, with sign, ‘Reith Riley Co., Road Construction’ - concrete leveling machine with sign, ‘Lakewood Road Finisher’ - concrete is dumped in road bed - sign on fence, ‘[Go]shen Motor Sales Co, Ford & Fordson, Goshen, Indiana’ - workers spreading concrete with hoes - concrete pouring down spout from mixer - bucket dumping concrete in road bed - leveler at work - fresh section of concrete road protected by covering. “So the Ford Outfit, by paving the road to South Bend, paves the way to its own success as a true road builder.” Concrete mixer, trucks, workers - tractor-drawn and horse-drawn equipment preparing roadbed. “Each tractor takes the place of at least four horses.” Tractor-drawn equipment in operation, plowing roadbed, two men guide plow. “Ford trucks keep the concrete mixer supplied with material, so well in fact, that the number of workmen is reduced from 40 to 18.” Trucks, mixer. “Paving the Way to Success. Produced by Ford Motion Picture Laboratories.” “Julius Caesar led the parade of good road advocates -- since then circumstances have drawn thousands to the fold.” “At Goshen, Indiana, Reith and Riley Construction Co. laying a 6½ mile road into South Bend.” Workers unloading bags of concrete from truck. “There are two distinct outfits on the job, one at each end of the road. The Industrial Outfit, including railroad tracks, cars, and locomotives represents an investment of $70,000. The other consists of 2 Fordsons and 19 Ford Trucks costing $14,135.” Horse-drawn road building equipment - tractor and team pull a piece of equipment. [1921]
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