Video Parts (2)
This clip is Part 1 of a 2-part film.
[ROMANCE OF MAKING A MODERN MAGAZINE,THE] [DEARBORN INDEPENDENT ADVERTISEMENT] [PART 2] Part 1
Description
The original catalog description provided by the Ford Motor Company reads as follows: “Part 2.” “Finishing the plate.” Close-up of plate. “Curving plate to fit cylinder press.” “The finished plates are locked on to the cylinders of the big presses. More than 200 plates are required for an issue.” “For each edition millions of square feet of paper pass over these cylinders. They operate day and night printing the mammoth edition each week.” Presses in operation. “Magazines are carried by conveyor from presses to trimming operation which removes the rough edges.” Workers take magazines from belt, stack them - ‘The Dearborn Independent’ - trimmer in operation. “Handling thousands of subscriptions daily.” Subscription department - women workers - worker sorts subscription letters. “Every subscriber’s name is recorded on a plate like this used in addressing.” Worker operating plate-making machine - close-up of plate. “More than half-a-million persons the world over have subscribed for the ‘Dearborn Independent.’” “Each dot represents 52 subscriptions.” Map of U.S. showing circulation distribution. “A special mailing machine stamps the address on each copy at the rate of 140 copies a minute.” Mailing machine in operation - mail room, stacks of rolled magazines ready to go out, workers - sorting. “No time is lost in delivering the copies.” Truck loaded with sacks leaves plant - mail man delivers to home. “The ‘Dearborn Independent’ reaches all classes of readers.” Man at desk in office reads - man gets out of car, enters club, in club reading - two men greet each other, discuss article - two girls in library, one reads ‘Dearborn Independent’ - newsstand, man buys. “The ‘Dearborn Independent’ has won a place in hundreds of thousands of substantial American homes.” Home scene - woman reads at table - layout, articles scattered on page with center cartoon and caption, ‘A Criterion of Worth. Hundreds of newspapers and periodicals in all parts of the world regularly reprint the unusual features which first appear in the columns of the ‘Dearborn Independent.’ “The magnificent headquarters from which this extensive activity is directed.” Exterior of ‘Dearborn Independent’ building - close-up of carving on front, ‘Mankind passes from the old to the new on a human bridge formed by those who labor in the three principal arts -- Agriculture-Manufacture-Transportation.’ “The guiding spirit behind the scenes.” “The ‘Dearborn Independent.’” “Subscribe through any Ford dealer or purchase a copy from a news stand.” “The End.” [1926]
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