Twenty Millionth Ford / Developing a Sales Organization Part 2
Description
The original catalog description provided by the Ford Motor Company reads as follows: a. Henry and Edsel Ford and others inspecting Quadricycle - Henry and Edsel Ford with Quadricycle and Twenty Millionth Ford - Twenty Millionth, Ten Millionth, and Ford racing car ‘999’ in front of replica of Independence Hall - Twenty Millionth being driven away - crowd gathered around Twenty Millionth - man signing log. [1931] b. [part 1] “As Ford Model A production steadily advances, Ford dealers should make plans to build the strongest selling organization of their history.” “W.L. James, Ford dealer whose business is going wrong fast.” Man sitting at desk going through papers. “The following scenes are not exaggerations -- they are typical of hundreds of dealers’ selling organizations.” Dealer sitting at desk, man pulling up in car in front of office, getting out, entering, shaking hands with dealer. “A branch representative calls.” The two men in office talking. “Representative shortly asks dealer, ‘How many immediate retail orders have you?’” Dealer showing representative orders - close-up of order. “You haven’t sufficient orders ahead to take care of your monthly estimate. Build up your sales force. Put one man on immediately.” “How am I going to find such a man?” “The best place to get one from is your shop or your parts department.” “The dealer has lacked the foresight to employ the right type of men in building up his organization.” “Do you know of a young man in some other line of business of good appearance and willing to work and learn?” [1928]
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