Video Parts (2)
This clip is Part 1 of a 2-part film.
Developing a Sales Organization Part 1
Description
The original catalog description provided by the Ford Motor Company reads as follows: [Part 7] “‘Mr. Cook, any time you want any additional information or assistance call Mr. Work or get in touch with me.’” Two men standing beside car talking. “He coaches him in handling the car.” “One of the strongest selling features of the Model A is the service that follows the sale…” “If service is properly explained and sold before car is delivered…” “A Ford dealer’s real worth to his community is measured by his ability to service Ford products not by his sales ability.” Two men in car. “The dealer holds morning sales meetings at 8:30.” Meeting in office, chart on wall, dealer speaking. “The new salesman finds a dissatisfied owner.” Group around car, mechanic examining motor, salesman approaching. “‘The car is hard to start and has no pick up -- I’m sick of it.’” Salesman driving car. “‘You are not getting enough gas.’” Salesman taking part from car. ‘“What’s this?’ The salesman discovers the trouble and that the criticism is unwarranted.” Cleaning part. “‘Well, a fellow told me to put a couple of quarts of cylinder oil in my gas while breaking in the car.’” “Oil is heavier than gasoline and settles in the bottom of the gas tank.” Close-up of engine. “After the oil is drained from the gas tank, the car runs perfectly.” “‘I guess I owe the Ford Motor Company an apology. I’ll take my advice from the dealer after this.’” “The advantage of a salesman’s knowing his product.” Customer driving away. “The reports of the various salesmen are analyzed by the dealer.” Dealer working in office. “Thirty days later at the morning sales meeting.” Meeting, dealer talking. “Intelligent use of 4-Step Method results in evenly balanced orders.” Chart on wall. “Bulletin also shows the effort of the individual salesman so that results can be contrasted.” Meeting, dealer talking. “The dealer gives visitors immediate and courteous attention.” [1928]
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