Video Parts (2)
This clip is Part 1 of a 2-part film.
Developing a Sales Organization / Diego Rivera Industrial Mural, Detroit Institute of Arts Part 1
Description
The original catalog description provided by the Ford Motor Company reads as follows: a. [part 8] Customer entering automobile showroom, dealer showing car - the two men at desk, customer looking at brochures. “Dealer prosperity is after all the result of work and then -- more work.” Customers with salesmen at tables - office, workers at desks. “Keen competition well met by an aggressive sales force has built up business again to its highest peak.” Two men at desk in office, secretary leaving room, salesman entering, showing orders to one of men. “Orders.” Salesman showing orders, leaving, another salesman entering. “Prospects.” Men entering and leaving office. “Financial statement.” Man talking to two men at desk - close-up of financial statement. “The result of properly directed sales effort.” Man at desk looking over sheaf of orders, receiving more from salesman. “The right way to be a successful Ford dealer… Be on the job at least eight hours every day. Give good service. Spend a great deal of your time in the shop contacting service customers. Hold daily sales meetings. Analyze each salesman’s daily work. You will enjoy hard work.” “End.” [1928] b. Views of mural on wall in various stages of completion, scaffolding in front of mural - Diego Rivera and worker on scaffolding, Rivera painting - woman sitting beside fountain sketching - Rivera and assistant on scaffolding working - woman placing clay on stand, working on sculpture of head of Rivera - Rivera at work on scaffold, assistants and women watching and working - sculptress’ hands at work on clay head - view of figure in mural - mural, Rivera at work, spectators. [1932]
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