New Ford V-8 For 1937 / New Ford V-8 / Testing the New Ford V-8 For 1937 Part 2
Description
The original catalog description provided by the Ford Motor Company reads as follows: a. “New modern beauty in every line.” Man driving new 1937 Ford down residential street, stopping, getting out, running up walk to house, entering - man, wife, and children standing in door looking at car, walking toward car. “Another family steps up into the V-8 class.” Children getting into car, boy pretending to drive, girl sitting in back seat. “There’s new streamline beauty in every line of the 1937 Ford car.” Couple walking toward car, wife walking around car. “The most attractive, luxurious car ever built by Ford.” Family walking toward car, getting in, driving off. “The End.” [1937] b. “Henry Ford launches huge prosperity drive with announcement of New Ford V-8.” Aerial view of River Rouge plant - two new Fords on test track, racing around corners, moving over bumpy field - view of V-8 engine on turntable display - Henry Ford hammering serial number on motor [3/10/32] - close-up of serial number, ‘18-1’ - view of workers outside plant, leaving and entering - view of assembly line, engines being lowered onto chassis - completed V-8 moving off line - close-up of grille - close-up of ‘V-8’ emblem - Henry and Edsel Ford looking at car on assembly line - cars being driven out of plant, man checking off each car - Ford Tudor Sedan on revolving display - Roadster on display. [1932] c. “Out they go for a bit of rough riding.” Cars being driven over rough, bumpy test track. “Watch ’em come ’round this turn.” Cars sliding around turns. “Don’t worry -- no customer gets this car. It goes to the laboratory for complete inspection.” Cars going through sharp turns, over bumpy field. “No car at any price has better materials than the Ford V-8.” Car being driven down railroad tracks, over ties. “The End.” [1936]
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