[SELLING FORD SERVICE]."PART TWO" Part 3
Description
The original catalog description provided by the Ford Motor Company reads as follows: “Mrs. Burt is invited to a bridge party.” Car pulling up in front of house, driver getting out, opening back door, ladies getting out, roadster parking in front of house - women talking on porch. “Ah! But when Mrs. Burt arrives!” Mrs. Burt parking in front of house. “‘Oh, when did you get the new Ford? Isn’t it a darling!’” Woman leaving porch, looking at car. “The bridge club meets again.” Line of new Fords parked in front of house - women walking toward door. “Ten days later Burt receives a reminder to bring his car in for inspection.” J.B. Burt opening letter at desk - close-up of letter. “‘What’s the use, the car is running all right.’” Throwing letter in trash can. “In checking up ‘Vis-u-al’ it is found that Burt hasn’t been in for inspection.” Man looking through ledger - close-up of page - man making phone call. “‘We are very anxious to check up your car. Please let us call for it or bring it in soon.’” Burt on phone, secretary at desk. “‘I would have brought it in but my wife’s been using the car all the time.’” Burt and secretary at desk. “Mr. Burt brings his car in for inspection.” Burt driving into garage, shaking hands with Tom Fix - Tom Fix looking over car, writing down jobs - J.B. Burt signing paper. “‘The car will be ready for you at five o’clock.’” Tom Fix getting into car. “At 4:30 o’clock Tom checks up to see if car will be ready as promised.” Tom Fix and mechanic checking engine - J.B. Burt entering shop. “Mr. Burt finds his car ready on time.” Mechanic closing hood. “‘Bring your car in again at 1,000 miles Mr. Burt, for the second inspection.’” J.B. Burt and Tom Fix talking. “‘But I won’t be here. Mrs. Burt and I will be making a tour with the car then.’” Close-up of Tom Fix. “‘In that case, when you reach a thousand miles, drive into a Ford dealer’s garage, get your inspection, and bring us the bill.’” Tom Fix and J.B. Burt shaking hands. “The Burt’s on their vacation.” J.B. Burt and Mrs. driving in car - car pulling into garage - man talking to J.B. Burt. “‘We have driven this car 1,000 miles and I want you to inspect it.’” Man writing on paper - checks fuel gauge. “‘Our horn doesn’t work at all, and my wife objects to running over chickens.’” Man writing. “‘It will be ready for you right after lunch.’” “‘We’d like to clean up a little before we eat.’” Man pointing out men’s room - J.B. Burt cleaning up in men’s room - meeting Mrs. Burt outside. “‘These Ford dealers certainly keep their places clean.’” J.B. Burt and wife leaving garage. “1:00 p.m. at the dealers.” J.B. Burt at cashier’s window - cashier stamping repair order - close-up of order. “‘We put on a new horn…the old one we shipped back for adjustment.’” Mr. and Mrs. Burt at cashier’s window - driving out of garage. “The Model A Ford, because it is precision built, requires trained service mechanics and specially designed repair equipment -- only authorized Ford service guarantees you this standard of workmanship.” Man stopped on road, looking at engine of car, flagging down J.B. Burt. “The dealer with a reputation for good service is recommended and advertised by his satisfied customers.” J.B. Burt and man talking, J.B. Burt pointing - view of ‘Ford’ sign over agency. “On Mr. Burt’s return to town he takes his car to the dealer for third inspection.” J.B. Burt driving into garage - shaking hands with ‘good ole’ Tom Fix. “‘Here is the bill for my second inspection.’” Tom Fix driving off - J.B. Burt shaking hands with Henry Steele. “‘If you have time Mr. Burt, I want to show you how we are equipped to serve you.’” J.B. Burt and Henry Steele watching mechanic working at bench - mechanic working on motor of car. “‘We insist on our men using covers to keep the cars clean while being serviced or repaired.’” Henry Steele showing J.B. Burt cover over fender - mechanic working at bench. “‘Our mechanics have attended the branch service school -- you get trained service here.’” Watching mechanic. “At these Ford schools, salesmen, mechanics, and dealers acquaint themselves with the new Ford.” Men in school looking at brake assembly. “The instructor explains the action of the foot brake --” Men in school looking at brake assembly - foot pushing down brake pedal - close-up of open brake assembly. “Emergency brake action.” Men in school - hand pulling emergency brake - open brake assembly moving. “Setting brakes.” Hand with wrench adjusting brakes - man in car on track testing brakes. “Adjusting Houdaille shock absorbers.” Man with wrench adjusting shock absorbers - car driven across rough field. “Removing carbon.” Man scrapping carbon off of block. “Grinding valves.” Man removing valve - close-up of valve. “Part Three will follow immediately.” [1928]
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