Sir George H. Wilkins' Return From Arctic Flight / Freighter "Lake Farge" / Ford Automobile Advertising Part 1

Description

The original catalog description provided by the Ford Motor Company reads as follows: a. Sir George H. Wilkins' Return From Arctic Flight [1928] b. Freighter "Lake Farge" [1928] c. “Royal Films Studio for Ford dealers. Screened alone these films may seem rather short, but it must be remembered that they are actually shown following an entertainment performance with the audience relaxed, and that this same audience sees each film several times on the average. Under such conditions the pictures are sufficiently long to be interesting and convincing.” “Most theaters favor short films because several local advertisers usually use the screen together.” Several different advertising films showing different models of Ford cars and point out features by advertising slogans - dealers names and addresses are part of each feature. [1932]

Collection

Ford Motor Company Collection

Series

Motion Picture Films Relating to the Ford Motor Company, the Henry Ford Family, Noted Personalities, Industry, and Numerous Americana and Other Subjects