Video Parts (3)
This clip is Part 1 of a 3-part film.
SUCCESSFUL FORD DEALERS. [PART I] Part 1
Description
The original catalog description provided by the Ford Motor Company reads as follows: “This is the first of series of interesting pictures dealing with the operation of various departments of a Ford dealership.” “In this picture we present one of the leading Ford dealers who has built up a most profitable service business. He symbolizes a type of leadership that is at once an inspiration and help to other Ford dealers.” “He is introduced to you, not so much as a model, but as an example from which you can take the best and adapt it to your own needs.” Name over doorway, ‘Thomas B. Mortindale’ - two men conversing - Ford dealer located at city intersection with automobile, bus, truck traffic in foreground - exterior of service garage - garage interior with mechanics at work - close-up of Shop Department Earning Statement for 1930, 1931 - man leaves automobile at curb, enters Ford dealer - close-up of calling card of another Ford dealer - close-up of other accounts of dealer - two dealers are introduced, converse in office, they examine files, card system with use of various colored cards for different accounts - car at curb, hails passing car, whose driver points to Ford dealer at intersection - views of service garage - man drives into garage, mechanic puts on gloves, puts cover on steering wheel, puts car on lift, checks wheel alignment - headlights, parks car opens hood, checks motor - close-up of repair order - another mechanic takes order, makes repairs while man watches. “Part Two will follow immediately.” [1931]
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