"CURRENT" OCCURENCE: [ELECTRIC IRONS]
Description
The original catalog description provided by the Ford Motor Company reads as follows: “In the midst of a heated argument there is nothing that can straighten things out as quickly and smoothly as a Flatiron.” Woman using old fashioned flatiron, then electric iron. “As the name suggests the bottom of the iron is made perfectly flat.” Worker placing shoes for electric irons on tray which is dipped into tank - they are turned over and dipped again. “Screw holes are drilled in the pressure plate.” Worker using dill press. “The plate is then trimmed to size.” Worker operating machine. “And nickel plated.” Worker dipping shoe in vat. “The heating element is assembled -- resistance ribbon being held in position with cement.” Woman worker at table, holds element up. “Thus is the electric flatiron made.” Worker displays shoe with element attached, attaches cover and handle, displays finished iron. “When style and quality are the question there is nothing like a cup of coffee from an Electric Percolator.” Close-up of urn style electric percolator. [1920]
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