250,000 Get Work with Inauguration of New $624,000,000 Auto Project (Universal Newsreel, Mar 1932)

Description

The original release sheet reads: 1. 250,000 GET WORK WITH INAUGURATION OF NEW $624,000,000 AUTO PROJECT: DEARBORN, MI - Henry Ford, father of the flivver, provides employment for a gigantic army of jobless men as the assembly-line of his Rouge River plant hums with activity in the development of his new type product. Mines, steel mills, and local factories are speeded up to top pitch to meet the demands of the market. The result, a departure in Lizzies, rolls out of the factory and is put through a rigid test on the “proving grounds,” the first pictures of the mystery 8-cylinder car that has had people guessing for months. 2. MODERN YOUTH STILL UPHOLDS OLD SPIRIT OF “APRIL FOOLS” DAY: CHICAGO, IL - The ancient holiday of practical jokers dawns with boys of all ages strutting their stuff in a fashion that would put their grandfathers to shame. Door-bell ringing and such old-fashioned pastimes prove too tame for the 1932-edition of foolers, who try their hand at mixing up traffic and plunging the city into darkness. But the strange antics of the kids seem only mildly entertaining when the cameraman tries his hand at playing tricks. (Some people call it fun, but it’s only a headache to the editor.) 3. WATERLOO, NY - French horse gains world’s height laurels! — Mammoth equine stands 7 feet tall and weighs 1½ tons. 4. FLIER’S ARMS FURNISH LOCOMOTION IN FREAK MAN-POWERED PLANE: NEW LONDON, CT - Garbed in wide bat-like wings, Edward E. Blain puts his device through a stiff trial to prove his theory of aviation. Short runs fail to lift him into the air, and a jump off a rock ends with the inventor flat on his face. But with supreme faith in his brain-child the designer mounts the railing of a bridge over the Thames River, for the final test. Fearlessly he leaps into the air, spreading the full width of his wings but his flight is horizontal and he is plunged rapidly to inglorious defeat into the icy waters below. And then the law steps in to accuse Blain of flying an unlicensed aircraft! 5. PRESIDENT HONORED AT EASTER SUNRISE MEMORIAL SERVICES: ARLINGTON, VA - Standing with head bared to the inclement weather, the Chief Executive and First Lady are hailed by the thousands who throng to the early ceremonial in the great marble amphitheater at the Tomb of the Unknown Soldier. The Grand Commander of the Knights Templar, sponsors of the event, carrying their jeweled swords and wearing picturesque plumed hats, add to the impressiveness of the gathering. While in NEW YORK CITY, the traditional display of the season’s modes on Fifth Avenue, attracting a horde of 200,000 spectators eager to see what Society wears to its devotions — quite different from Easter scenes along the “Avenue” 40 years ago. 6. MAYOR DECREES AUTO VIOLATORS PAY FINES IN FOOD TO AID NEEDY: MARION, IN - Chief Executive Jack Edwards inaugurates a novel method of insuring provisions for the destitute of his bailiwick. Following his orders policemen keep a keen eye on motor-vehicle law-breakers and with each ticket goes a manifesto as to the nature of the fine. Mayor Edwards tempers his sentences according to the offense, but instead of varying the number of dollars he taxes the violators with varying quantities of staple groceries, vegetables, and meats. A practical manner of solving a difficult problem. (LOCAL – CANADA – A) FASHION SHOW. (LOCAL – CANADA – B) SPORT MEET.

Collection

MCA/Universal Pictures Collection

Series

Motion Picture Releases of the Universal Newsreel Library