Sir George H. Wilkins' Return From Arctic Flight / Freighter "Lake Farge" / Ford Automobile Advertising Part 2
Description
The original catalog description provided by the Ford Motor Company reads as follows: a. Sir George H. Wilkins' Return From Arctic Flight [1928] b. Freighter "Lake Farge" [1928] c. “Royal Films Studio for Ford dealers. Screened alone these films may seem rather short, but it must be remembered that they are actually shown following an entertainment performance with the audience relaxed, and that this same audience sees each film several times on the average. Under such conditions the pictures are sufficiently long to be interesting and convincing.” “Most theaters favor short films because several local advertisers usually use the screen together.” Several different advertising films showing different models of Ford cars and point out features by advertising slogans - dealers names and addresses are part of each feature. [1932]
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